MARTIN BARROW
Theatre and Entertainment
Marketing | Sales | Ticketing

Martin Barrow Limited (MBL) offers a unique service within the London Theatre industry, working directly with the producer and the appointed advertising agency, advising on all marketing, sales and ticketing related matters:

Marketing

  • Creative Direction
  • Brand Integrity
  • Media/Advertising placement advice
  • Direct Marketing
  • Data Selection
  • Sourcing of Advertising and PR agencies
  • Campaign Strategy / Overview
Sales
  • Liaison with Ticket Agents
  • Revenue Management
  • Groups/Education Groups
  • Sales Analysis
  • Reporting of Sales Figures
  • Affiliate Partnerships
  • International/Domestic Tour Operator Business
  • Data Analysis
Ticketing
  • Venue Sourcing
  • Price Configurations
  • Show Set Up
  • Dynamic Pricing
  • Inventory Management
  • Revenue Management
  • Supervision of Box Office Operations
  • Management of Opening Nights
  • Customer Services / Public Relations